Our Brands

The Rugged Mill is the "Quality Outdoor Outfitter" and was established in June 2010 by locals, Matt & Carissa Fusco in the village of North Conway, New Hampshire.  The Rugged Mill is founded on the premise of providing top quality outdoor products and our belief of providing the best customer service possible.  The Rugged Mill offers some of the top most recognizable Outdoor Apparel Brands including Woolrich, Pendleton, Patagonia, Kuhl, Arborwear, Outback Trading Co., Royal Robbins to name a few.  The Rugged Mill also carries an extensive selection of New Hampshire Novelties & Souvenirs, Boston Sports Apparel, Funny T-Shirts, Fashion Accessories, Blankets & Throws and more!

Some of our most popular items include Patagonia Trucker Hats, Patriot Moose T-Shirts & Hoodies, Pendleton Wool Shirts, Woolrich Flannels, Hydroflask Waterbottles, Outback Trading Oilskin Hats & Jackets, Arborwear Work Pants & Jackets, Douglas Co. Stuffed Animals, AT Storrs Abalone Jewelry, Royal Robbins Sweaters and Matt's personal favorite, Kuhl Pants.  

Finally, be sure to check out our SALES with discounts of 20-70% off daily.